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Researchers: How to reach out in social media!

You are welcome to join our crash course in social media. The course suits researchers who want to take their research communication via social media to a higher level or who want to start communicating research via social media. All advice will be hands on and practical. During the course, we will deal with blogs, Twitter, LinkedIn and Facebook.

The course consists of three parts.

This is how it works

How to create networks and find target groups such as funders, policymakers, colleagues or the public. Each medium suits different purposes and you will get help to think strategically.

Dos and don’ts

What to do and what to avoid when building up an account and advice on how to make your brand grow strong. We will guide you through every channel, one by one, and present the dos and don’ts.

How to deal with followers

A success or a storm? How to deal with followers and comments in a fast-moving environment and what to do when your communication goes viral, deliberately or accidentally.

 

This three-hour course will be offered three times in the spring of 2016.

 

Wednesday, March 16 (in Swedish)

At: 09:00-12:00 

Wednesday, April 27 (in Swedish)

At: 13:00-16:00

Thursday, May 12 (in English)

At: 9:00-12:00

 

Trainers: Cecilia Schubert, International Press Officer, and Ulrika Oredsson, Senior Press Officer, Lund University, Corporate Communications.

Venue: Palaestra, Universitetsplatsen. Coffee will be served.

 

The course is free of charge, but pre-booking is compulsory. When booking, please let us know if you are an English speaker. Please note: The class in May will be in English.

 

Send your booking to: eva [dot] andersson [at] kommunikation [dot] lu [dot] se

 

Enter your name, chosen course date and research area. We look forward to receiving your booking at least two weeks before your chosen date.

 

You will receive a confirmation email if you have been enrolled on the course.

 

Welcome!

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