Communication planning and message
Drawing up a communication plan
A communication plan serves to structure the communication and marketing of an activity, a project or an event, for example. The plan defines the aim of the communication, the target audience of the communication initiatives, the message and the channels to be used. This checklist/template can help you to draw up a communication plan:
Lund University key messages and profile texts
It can be difficult to describe and talk about Lund University as a whole. What should you highlight and what are the correct figures? Employees who need to present Lund University can use an annually updated document containing key messages and profile texts.
The message document contains facts, arguments, characteristics and strengths which can be highlighted in communication with wider society. The messages and texts can be used for things like websites and brochures, grant applications and conference material. The document describes Lund University as a whole and does not include descriptions of faculties, departments or specific divisions.
The profile texts alone are also available as a separate document.
- Go to the Image and Media Bank to download the "Lund University key messages and profile texts" in Swedish and English
- Profile texts about Lund University in English (Word, 108 kB, new window)
If you are to give an oral presentation about Lund University, you can base it on the PowerPoint presentation containing University-wide facts and figures:
Communication in a crisis or emergency
This checklist is mainly intended for communications officers within Lund University, to ensure that the right people get involved in communication work in the event of a crisis or emergency. The aim is also to minimise the risk of duplicate work. The checklist deals primarily with communication to broad target groups via the University’s internal and external channels.