Graphic profile and logotype
Logotypes, typography, colours, image styles and graphic elements make up the building blocks of our graphic profile. Each part communicates that our University is both classic and dynamic, and they combine to create a cohesive visual identity.
The profile is constructed in such a way as to enable the various parts of the University to communicate in an individual way, adapted to their target group, without having to reinvent the wheel each time.
Graphics manual and advice
To support you in your work, there is a graphics manual which describes our graphic profile and explains how it is structured. The manual contains rules, instructions and practical tips for how to use the graphic elements correctly.
Do you have any questions about the graphic profile? Contact the Branding Office at Corporate Communications or send an email to grafiskprofil [at] kommunikation.lu.se
Between 19 December 2016 and 28 January 2018, Lund University is celebrating its 350th anniversary. In order to visually communicate that this is an exceptional year, we have a special graphic profile for the jubilee – this is to be seen as a temporary supplement to Lund University’s regular graphic profile, and is to be used primarily during the jubilee year. Under special circumstances you may be given permission to use it sooner, for instance, when marketing a study programme or event that will take place during the jubilee, or for donation purposes related to the anniversary.
During this period, the regular layout templates in Indesign contain layers with the jubilee logo correctly placed, so you will not need to include it yourself.
Templates for your work
To facilitate your work, layout templates are available in Indesign (often called grid templates) and in PowerPoint, as well as letter and document templates for Word and PowerPoint. All templates can be downloaded from the Image and Media Bank.
What is a grid template?
When referring to layout templates, we often use the term grid template. Our layout templates for the Indesign program are structured according to various types of grids, i.e. various types of ruler guides/grids. The grid template system contributes to making graphic production quicker and simpler, and helps you to combine logotypes, headings, texts, images and graphic elements in a coherent and well-balanced layout. By basing the layout on the grid templates, we ensure that different types of communication materials are produced according to the same layout principle. This in turn contributes to Lund University having a consistent and unified visual expression.
When should the graphic profile be used?
The graphic profile was decided by the vice-chancellor and applies to all activities which are organisationally part of Lund University. It is important that you apply the profile in all material produced on behalf of Lund University, whether printed or digital, both within and outside the University.
Why do we have a graphic profile?
Lund University has a high reputation both in Sweden and internationally and has been ranked among the 100 best universities in the world for several years. In order to maintain and reinforce this position, we must ensure the highest quality in everything we do. This means not only what we do, but how we communicate what we do. Our graphic profile and logotype are important tools in this work which help us to:
- Provide clear and coherent communication
- Generate recognition
- Distinguish Lund University from other higher education institutions
- Increase the University’s visibility
- Increase credibility and give a professional impression.
These factors are a condition for maintaining our strong position in the tough competition for research funding, skilled staff and students. This is why it is important that we all work according to the graphic profile.
The Lund University name
- In Swedish, we are called ‘Lunds universitet’. The word ‘universitet’ is always written with a small-case u.
- In English, we are called Lund University (not University of Lund).
- The abbreviation LU is only intended for internal usage and should therefore not feature in any material intended for an external audience.
Exceptions are social media, where we use LU when space is limited (for example on Twitter and Instagram).
Be careful to always include the name Lunds universitet/Lund University in connection to the name of your faculty/department/ research team. This is important for clarity in all channels, in both printed and digital material. Another reason to write out the whole of the University’s name is that this enables us to be included in the documentation for rankings lists, which in turn affects the opportunities for a good position.
Branding Office, Corporate Communications
maria.wendel [at] kommunikation.lu.se
+46 46 222 70 07
anna_v.johnsson [at] kommunikation.lu.se
+46 46 222 70 21
nina.ransmyr [at] kommunikation.lu.se
+46 46 222 03 20
Communications officer/graphic designer
clyde.lange [at] service.lu.se
+46 46 222 74 70