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Profiling in the case of external collaborations

Lund University often collaborates with external agents. This section contains guidelines on how to handle our logotype together with other parties.

How we should place or use the Lund University logotype in relation to other parties depends on the nature of the collaboration – are we the main agent, are we one among several equal parties or are we a minority? 

The logotype in different types of collaboration

  • When Lund University is the principal agent in a collaboration, and has invested most money, resources or commitment or is considered the main party for some other reason: our graphic profile is always to be adhered to and there is to be a vertical line between the Lund University logotype and other logotypes. The size of the logotypes is to clearly reflect the type of collaboration, i.e. the Lund University logotype is to be the largest. When placing the logotype on the back cover of printed materials, the logotypes must always line up with our address information at the bottom (see image below):

When Lund University is the principal agent
When Lund University is the principal agent, there must always be a vertical line between our logotype and the others. The size is to reflect the collaborative relationship, i.e. our logotype is to be larger.

 

When placed on a back page
When placed on a back page, the logotypes must always line up with our address details at the bottom of the page.

 

  • When Lund University is one of several equal parties in a collaboration, and has invested an equal amount of money, resources or commitment, for example, or for any other reason is considered an equal partner: in these cases, we use a neutral graphic appearance instead of using one of our partners’ graphic profiles. The logotypes are placed next to each other with an equal balance in size and distance:

When Lund University is one of several equal partners
When Lund University is one of several equal partners, the logotypes are placed alongside one another with equal balance in size and distance.

 

  • When Lund University is a minority party, and has invested least money, resources and commitment, for example, or is considered a minority party for some other reason: in this case we follow the external (principal)party’s graphic profile.
    NB! If there are many agents collaborating, it is often clearest to write the names in plain text. 
Page Manager:

Contact

Branding Office, Corporate Communications

grafiskprofil [at] kommunikation.lu.se

Maria Wendel
Communications officer
maria.wendel [at] kommunikation.lu.se 
+46 46 222 70 07

Anna Johnsson
Communications officer
anna_v.johnsson [at] kommunikation.lu.se
+46 46 222 70 21

Nina Ransmyr
Communications officer
nina.ransmyr [at] kommunikation.lu.se
+46 46 222 03 20

Clyde Lange
Communications officer/graphic designer
(Media-Tryck)
clyde.lange [at] service.lu.se
+46 46 222 74 70

Telephone: +46 (0)46-222 00 00 (switchboard)
Mailing adress: Box 117, 221 00 Lund, Sweden
Invoice adress: Box 188, 221 00 Lund, Sweden
Organisation number: 202100-3211

Site manager: staffpages [at] lu.se

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