Profiling in the case of external collaborations
How we should place or use the Lund University logotype in relation to other parties depends on the nature of the collaboration – are we the main agent, are we one among several equal parties or are we a minority?
The logotype in different types of collaboration
- When Lund University is the principal agent in a collaboration, and has invested most money, resources or commitment or is considered the main party for some other reason: our graphic profile is always to be adhered to and there is to be a vertical line between the Lund University logotype and other logotypes. The size of the logotypes is to clearly reflect the type of collaboration, i.e. the Lund University logotype is to be the largest. When placing the logotype on the back cover of printed materials, the logotypes must always line up with our address information at the bottom (see image below):
- When Lund University is one of several equal parties in a collaboration, and has invested an equal amount of money, resources or commitment, for example, or for any other reason is considered an equal partner: in these cases, we use a neutral graphic appearance instead of using one of our partners’ graphic profiles. The logotypes are placed next to each other with an equal balance in size and distance:
- When Lund University is a minority party, and has invested least money, resources and commitment, for example, or is considered a minority party for some other reason: in this case we follow the external (principal)party’s graphic profile.
NB! If there are many agents collaborating, it is often clearest to write the names in plain text.
Branding Office, Corporate Communications
maria.wendel [at] kommunikation.lu.se
+46 46 222 70 07
anna_v.johnsson [at] kommunikation.lu.se
+46 46 222 70 21
nina.ransmyr [at] kommunikation.lu.se
+46 46 222 03 20
Communications officer/graphic designer
clyde.lange [at] service.lu.se
+46 46 222 74 70