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Download templates and communication tools

Lund University’s graphic profile is to be used on material, printed and digital, produced on behalf of the University. A consistently used profile helps us to communicate who we are and what our brand stands for. Various templates and tools are gathered on this page to facilitate your work. You will also find the logotype and other graphic elements available for downloading.

All the templates and communication tools have been designed according to the instructions and rules in the University’s graphics manual. Using these tools saves time and contributes to reinforcing Lund University’s brand by giving an impression of unity.

Graphic profile

Graphics manual, in Swedish (PDF 19,5 MB, new window)

All templates on this page are available for download in Lund University’s Image and Media Bank. The links provided here lead directly to each template. If you are not logged in to the Image and Media Bank, you will first land on the start page – log in with your Lucat ID to get through to the template.

Content on the page

Logotypes, fonts and graphic elements

Main logotype


Download sub-logotypes from the Image and media bank


Download profile fonts from the Image and media bank

Graphic elements

The links lead to the Image and Media Bank for download:

Templates for Word and PowerPoint

PowerPoint templates

The links lead to the Image and Media Bank for download:

The templates in the 16:9 format correspond to the current standard for wide screens and projectors (as well as TVs). 
If you are going to hold an oral presentation about Lund University, you can base it on the PowerPoint presentation with general information about the University:

Presentation material

Thesis templates in Word

Please ask your institution or department what size to use before using the template. If you have any questions, contact Jonas Palm at Media-Tryck: +46 46 222 32 71. Do you want to know more? Sign up for a free course to get useful knowledge in handling the templates on the Media-Tryck website.

Go to Kompetensportalen to sign up for a free course on how to work with the thesis template 

Go to the Image and Media bank to download the thesis templates in English and Swedish 

Document templates in Word 

Document templates in Word are available in Swedish and English. They use the fonts Times New Roman and Arial instead of our profile fonts, to avoid technical problems. When you send an open Word document, the fonts do not follow – if the correct font is not installed on the recipient’s computer, it is automatically replaced by something else. This is why you should use the alternative fonts Times New Roman and Arial, which are standard on all operating systems, when you are working with open documents in Word and PowerPoint. Use our profile fonts Frutiger and Adobe Garamond Pro when working with printed originals and PDFs for example.

For print-outs on pre-printed writing paper there are Word templates with both Times New Roman/Arial and with the profile fonts Frutiger/Adobe Garamond Pro which can be used where possible. You can find them at the bottom of the list below. Remember to fill in all the name and address details before you start using the templates.

The law on accessibility of digital public service

Please note that the word templates are available in two versions, one accessibility-adapted version which is to be used for digital documents and another version for print. Instructions on how to work with the accessibility-adapted Word template and how to check and adjust exported PDF files in Adobe Acrobat Pro, can be downloaded from the Image and Media Bank.

Download word templates from the Image and Media Bank

Install the profile colors in Office applications

You can easily install Lund University's profile colors in the Office suite.

In the Powerpoint templates, the colors are already installed, but if you work in other documents and want access to the profile colors, it is easier to have the color file installed on your computer.

The color file is available in two versions

LU.xml with the usual profile colors (zip-file, new tab)

LU-PPT.xml with slightly darker colors, for fuller colors when displayed with a projector (zip-file, new tab)

Install the color files in Windows

  • Paste the following in the search bar in the Start menu:% USERPROFILE% \ AppData \ Roaming \ Microsoft \ Templates \ Document Themes \ Theme Colors
  • Put the XML files in the folder. You may need to restart your Office programs.

Install the color files on your Mac

  • In the Finder, hold down the Option key and select Library from the Go menu to open your user library.
  • Then go to Group Containers> UBF8T346G9.Office (the name of the folder may vary depending on the software version)> User Content> Themes> Theme Colors.
  • Put the XML files in the folder. You may need to restart your Office programs.

Open the colors in the applications

  • In Excel, select the palette with the Colors button on the Page Layout tab.
  • In Word, select the palette with the Colors button on the Design tab.
  • In Powerpoint, click the View tab and then Image Background, then select the palette with the Colors button.
  • Tabs and buttons may have different names in older software and system versions.

Templates for Indesign

All the layout templates for the Indesign program (grid templates) are available for download in the Image Bank. Click the direct link below and log in with your Lucat ID to get through to the relevant template. Instructions and examples of how to structure your layout are included in the download of the templates.

The law on accessibility of digital public service

NB! A selection of the templates are accessibility-adapted, according to The law on accessibility of digital public service. You can see which templates are adapted when you click on them in the Image and Media bank. Instructions on how to work with the accessibility-adapted templates and how to check and adjust exported PDF files in Adobe Acrobat Pro, can be downloaded from the Image and Media bank.

What is a grid template?

When referring to layout templates, we often use the term grid template. Our layout templates for the Indesign program are structured according to various types of grids, i.e. various types of ruler guides/grids. The grid template system contributes to making graphic production quicker and simpler, and helps you to combine logotypes, headings, texts, images and graphic elements in a coherent and well-balanced layout. By basing the layout on the grid templates, we ensure that different types of communication materials are produced according to the same layout principle. This in turn contributes to Lund University having a consistent and unified visual expression.

Learn about grid templates


The Image and Media Bank contains several thousand images which are freely available for use in material produced on behalf of Lund University. Always state the photographer’s name adjacent to the photograph. The Image and Media Bank also contains more information on permitted use of the images. Log in with your Lucat ID and search among the image categories.

Image and Media Bank

Background images for Zoom and Teams

When using Zoom or Teams, you can select one of the existing background images available in the applications, or add your own image.

Go to the Download selected background images from the Image and Media bank

Styleguide for websites

Websites within Lund University are to follow the graphic profile as outlined in the University’s style guide for websites.

Graphic profile for online presence and apps

Social media

On the pages about social media, you can find tips and advice on using social media for work:

Social media

Go to the Image and Media Bank to download the logotype in the correct size for the most common social media channels 

Blog tool

Lund University uses the standard tool WordPress for blogs. The solution consists of ready-made templates which are easy to use. The templates have been designed in compliance with Lund University’s graphic profile.

The University’s blog tool

Templates for film production

The graphic profile also applies to film production. There are Photoshop templates for things like name tags, film intro and title pages, to facilitate your work. There are also audio files specially produced for Lund University – they can be used as background, for breaks in spoken commentary, or as a complement to images and text with no narration at all. You can also download the University’s presentation film from the Image and Media Bank. 

Go to the Image and media bank category Video and music

The University's production team 

Digital newsletters

Tips on how to formulate, structure and work with newsletters:

Checklist for writing newsletters

Sending newsletters with information on University activities is part of the University’s external engagement activities. To ensure the sending of newsletters complies with the GDPR, read the information on the page below:

Personal data processing and sending out newsletters 

See a list of university-wide internal newsletters from the University administration on the page below:

Internal Newsletters

Business cards and office supplies

Order business and correspondence cards with your details, in accordance with the graphic profile, at Media-Tryck, the University’s internal printing house. You can also order other types of office supplies and conference material, such as stationery, name tags, folders, notepads and postcards from Media-Tryck.

Communications planning and message

Effective communication requires planning. What are we to achieve, who are we trying to communicate with and what do we want to tell them? These are examples of important questions on which to base your work. On the page below, you will find a template for drawing up a communication plan, a document containing the University’s profiletexts and other material to support your work in communicating in a planned and structured manner.

Communication Planning and presentation

Presentation material

On the page below you will find the University’s general presentation material, such as a PowerPoint presentation and a brochure with facts and figures, profile texts and a presentation video – to use as a basis for speaking about the University at a conference or during a study visit, for example.

Presentation material


Corporate Communications

grafiskprofil [at] kommunikation [dot] lu [dot] se

Anna Johnsson
Communications officer
anna_v [dot] johnsson [at] kommunikation [dot] lu [dot] se
+46 46 222 70 21

Petra Francke
Communications officer
petra [dot] francke [at] kommunikation [dot] lu [dot] se
+46 46 222 03 16

Maria Wendel
Communications officer
maria [dot] wendel [at] kommunikation [dot] lu [dot] se
+46 46 222 70 07