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Graphic elements

The seal, buildings and the harlequin pattern

The graphic elements are the decorative components in Lund University’s graphic profile, which you can use together with the logotype, fonts, colours and images to create a more lively layout and a distinctive identity. We have graphic images of buildings, the seal from the logotype and a harlequin pattern. Use these elements to complement your layout and create a visual mix appropriate for your target group.

Seal

The seal is a strong identity-bearing symbol which is to be used as a guarantee stamp. Unlike our graphic buildings and the harlequin pattern which are optional, the seal is a compulsory element in most formats.

The University’s document and layout templates (grid templates) for Indesign, Word and PowerPoint feature the seal in the correct size and with the right cut. If you need to use the seal in other contexts, download the complete basic seal and cut it according to the guidelines below.

The seal must always

  • appear in bronze. A black seal is only used for black and white printing and a white seal occurs only very rarely.
  • be cut according to one of the eight approved variants presented below.
  • be placed over an image, a colour block or another graphic element.
  • appear in the correct size, regulated by the ruler guides in the grid templates.

The seal must never

  • be placed over text.
  • appear in a colour other than bronze, black or white.

Approved seal cuts

Recommended cut. This variant should always be the primary choice:

 

Recommended cut. This variant should always be the primary choice.
Recommended cut.

The seal can also be trimmed according to one of these seven approved variants:

 

Seven approved variants
The seal can also be trimmed according to one of these seven approved variants.

In exceptional cases, such as in ceremonial documents and study certificates, the complete seal can be used. Contact Corporate Communications, grafiskprofil [at] kommunikation [dot] lu [dot] se, if you have any questions concerning this.

Graphic images of buildings

Graphic images of buildings can be used as a complement to photographs or as a separate graphic element.

Remember that

  • you are not to take and process such graphic photographs of buildings yourself.
  • you are to download ready-to-use black and white images from the Image Bank.
  • you need to read the instructions which appear next to the image in the Image Bank or in the graphics manual, describing how to add the pastel-coloured background and save the image in the correct format.
  • the processed black and white images are not to appear without a coloured background!

Are you missing a particular building? Contact Corporate Communications, grafiskprofil [at] kommunikation [dot] lu [dot] se, for help.

The buildings are not to appear without a coloured background:

 

Graphic image of building

The images are used as a complement to photographs or as a separate graphic element:

 

The images are used as a complement to photographs or as a separate graphic element.
The images are used as a complement to photographs or as a separate graphic element.

Go to the Image and Media Bank to download graphic images of buildings

The harlequin pattern

By using the harlequin pattern, we reference Lund University’s historical links to humour and comedy. The pattern is available in six different colour combinations which can be downloaded from the image bank.

Remember that

  • the harlequin pattern is to be used sparingly and must not appear on front or back pages.
  • examples of appropriate uses of the pattern are invitations, brochure inserts and rollups.
  • you are not to produce the pattern yourself. All six colours are available for download from the Image Bank.
  • all harlequin patterns are available in four different formats (vertical/horizontal A4 and A5). If you want to use the pattern in other formats, you must scale it proportionally and/or trim it.

There are six colour combinations in total. Examples of the harlequin pattern:

 

Examples of the harlequin pattern
Examples of the harlequin pattern. There are six colour combinations in total.

Go to the Image and Media Bank to download the harlequin pattern in all colour combinations

Illustrations

As part of the University’s graphic profile, there is a cohesive style for illustrations, infographics and animations.

Read more on the page illustration style

Contact

Corporate Communications

grafiskprofil [at] kommunikation [dot] lu [dot] se

Anna Johnsson
Communications officer
anna_v [dot] johnsson [at] kommunikation [dot] lu [dot] se
+46 46 222 70 21

Petra Francke
Communications officer
petra [dot] francke [at] kommunikation [dot] lu [dot] se
+46 46 222 03 16

Maria Wendel
Communications officer
maria [dot] wendel [at] kommunikation [dot] lu [dot] se
+46 46 222 70 07