The seal is a strong identity-bearing symbol which is to be used as a guarantee stamp. Unlike our graphic buildings and the harlequin pattern which are optional, the seal is a compulsory element in most formats. Examples and inspiration can be found in the section on applications in the graphics manual, where you will also find lists of situations where the seal is compulsory.
The University’s document and layout templates (grid templates) for Indesign, Word and PowerPoint feature the seal in the correct size and with the right cut. If you need to use the seal in other contexts, download the complete basic seal and cut it according to the guidelines below.
The seal must always
- appear in bronze. A black seal is only used for black and white printing and a white seal occurs only very rarely.
- be cut according to one of the eight approved variants presented below.
- be placed over an image, a colour block or another graphic element.
- appear in the correct size, regulated by the ruler guides in the grid templates.
The seal must never
- be placed over text.
- appear in a colour other than bronze, black or white.
Approved seal cuts
Recommended cut. This variant should always be the primary choice:
The seal can also be trimmed according to one of these seven approved variants:
In exceptional cases, such as in ceremonial documents and study certificates, the complete seal can be used. Contact Corporate Communications, grafiskprofil [at] kommunikation [dot] lu [dot] se, if you have any questions concerning this.
Graphic images of buildings
Graphic images of buildings can be used as a complement to photographs or as a separate graphic element.
- you are not to take and process such graphic photographs of buildings yourself.
- you are to download ready-to-use black and white images from the Image Bank.
- you need to read the instructions which appear next to the image in the Image Bank or in the graphics manual, describing how to add the pastel-coloured background and save the image in the correct format.
- the processed black and white images are not to appear without a coloured background!
Are you missing a particular building? Contact Corporate Communications, grafiskprofil [at] kommunikation [dot] lu [dot] se, for help.
The buildings are not to appear without a coloured background:
The images are used as a complement to photographs or as a separate graphic element:
The harlequin pattern
By using the harlequin pattern, we reference Lund University’s historical links to humour and comedy. The pattern is available in six different colour combinations which can be downloaded from the image bank.
- the harlequin pattern is to be used sparingly and must not appear on front or back pages.
- examples of appropriate uses of the pattern are invitations, brochure inserts and rollups.
- you are not to produce the pattern yourself. All six colours are available for download from the Image Bank.
- all harlequin patterns are available in four different formats (vertical/horizontal A4 and A5). If you want to use the pattern in other formats, you must scale it proportionally and/or trim it.
There are six colour combinations in total. Examples of the harlequin pattern:
Lund University’s graphic profile contains several visually strong elements, and illustrations for decorative purposes are therefore to be avoided as far as possible as they lead to a less coherent visual impression. Exceptions from this rule can be made where something requires explanation, for example scientific illustrations, diagrams and tables. Further information and a few examples can be found in the graphics manual.
Are you thinking about producing any kind of infographics, to visualize a complex message – such as statistics and facts?
anna_v [dot] johnsson [at] kommunikation [dot] lu [dot] se
+46 46 222 70 21
petra [dot] francke [at] kommunikation [dot] lu [dot] se
+46 46 222 03 16