Fonts
Typography is an important part of our graphic profile. Our profile fonts are chosen to provide a unified image of Lund University – using the same ones each time we communicate makes us more easily identifiable as the source of the message. Here you can read more about the fonts, when you should use them and where to download them.
Lund University’s main fonts, Adobe Garamond Pro and Frutiger LT Std, have been chosen for their aesthetic and communicative qualities. They reinforce our University’s image as both classic and dynamic.
Download fonts
If your computer lacks these fonts, you can download them from the Image and Media Bank. If your work computer is a Mac, you can also install them directly via the Self Service program. Please note that a license is required to use the fonts – as an employee you can download and use them, but further dissemination and forwarding are not permitted.
Fonts in the Image and Media Bank
Do you need help in installing the fonts on your computer? Contact the ServiceDesk by phone +46 46 222 90 00 or email at servicedesk [at] lu [dot] se
Our main fonts
- Adobe Garamond Pro. A classic font which provides a balance for the otherwise dynamic and modern graphic design.
- Frutiger LT Std. An open and easily readable font which gives a dynamic and modern impression.
Alternative fonts
If you are using the Office package, for example when working in Word or PowerPoint, you need to use the following fonts instead of the main ones, for technical reasons:
- Times New Roman
- Arial
When you send an open Word or PowerPoint document, the fonts don’t follow – if the right font is not pre-installed on the recipient’s computer, it is automatically replaced with something else. Therefore, you must use these alternative fonts, which are standard in all operative systems, when you are working with open documents in Word and PowerPoint.
Use our main fonts Frutiger and Adobe Garamond Pro when working with print originals and PDF files, for example. You may also use Times New Roman for long main body texts for books or scholarly publications, for example.
How to use the fonts
The table below shows which font variant (cut) you should use for which text.
| Font | Cut | Used for |
|---|---|---|
| Adobe Garamond Pro | Semibold | Headings, introductions, quotations |
| Frutiger LT Std | LT Std Bold Capital, LT Std Bold 65 capital-lower-case |
Subheadings, subheadings 2 |
| Frutiger LT Std | LT Std Light 45, LT Std Light Italic 46 |
Main body text |
| Frutiger LT Std | LT Std Roman 55 | Introbody text, captions, fact text |
| Adobe Garamond Pro | Regular, Italic | Long body texts (e.g. books) |
| Times New Roman | Word, Powerpoint | |
| Arial | Word, Powerpoint |
Text colours
Bronze, dark grey, black and white (negative) are approved text colours. The image as well as the table below shows which colours you should use for different text formats.
Table of text colours
| Colour | Colour codes | Used for |
|---|---|---|
| Bronze | CMYK: C9, M57, Y100, K41 PMS: 1395, 876 (metallic) RGB: R1556, G97, B20 |
Headings,subheadings, introductions, introbody text, captions, fact text. |
| Dark grey | CMYK: C0, M0, Y15, K85 PMS: Black 7 RGB: R77, G76, B68 |
Headings,subheadings, introductions, introbody text, captions, fact text. |
| Black | CMYK: C0, M0, Y0, K100 RGB: R0, G0, B0 |
Subheadings 2, main body text. |
| White | CMYK: C0,M0, Y0, K0 RGB: R255, G255, B 255 |
All text formats. |
Fonts on websites
For information on the application of the graphic profile on websites, please see Lund University’s style guide in which you can see examples of different page types, design components and html code.
Each unit with its own web publishing system is responsible for implementing the web templates. The web department at Corporate Communications implements the web templates for the university-wide web solutions in Drupal.
Contact
Corporate Communications
grafiskprofil [at] kommunikation [dot] lu [dot] se
Petra Francke
Communications officer
petra [dot] francke [at] kommunikation [dot] lu [dot] se
+46 46 222 03 16
Maria Wendel
Communications officer
maria [dot] wendel [at] kommunikation [dot] lu [dot] se
+46 46 222 70 07
Anna Johnsson
Communications officer
anna_v [dot] johnsson [at] kommunikation [dot] lu [dot] se
+46 46 222 70 21
