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Fonts

Typography is an important part of our graphic profile. Our profile fonts are chosen to provide a unified image of Lund University – using the same ones each time we communicate makes us more easily identifiable as the source of the message. Here you can read more about the fonts, when you should use them and where to download them.

Lund University’s main fonts, Adobe Garamond Pro and Frutiger LT Std, have been chosen for their aesthetic and communicative qualities. They reinforce our University’s image as both classic and dynamic.

Download fonts

If your computer lacks these fonts, you can download them from the Image and Media Bank. If your work computer is a Mac, you can also install them directly via the Self Service program. Please note that a license is required to use the fonts – as an employee you can download and use them, but further dissemination and forwarding are not permitted.

Go to the Image and Media Bank to download the Lund University profile fonts

Do you need help in installing the fonts on your computer? Contact the ServiceDesk by phone +46 46 222 90 00 or email at servicedesk [at] lu [dot] se

Our main fonts

  • Adobe Garamond Pro. A classic font which provides a balance for the otherwise dynamic and modern graphic design.
  • Frutiger LT Std. An open and easily readable font which gives a dynamic and modern impression.

Our main fonts
Adobe Garamond Pro | Frutiger LT Std

Alternative fonts

If you are using the Office package, for example when working in Word or PowerPoint, you need to use the following fonts instead of the main ones, for technical reasons:

  • Times New Roman
  • Arial

When you send an open Word or PowerPoint document, the fonts don’t follow – if the right font is not pre-installed on the recipient’s computer, it is automatically replaced with something else. Therefore, you must use these alternative fonts, which are standard in all operative systems, when you are working with open documents in Word and PowerPoint. 

Use our main fonts Frutiger and Adobe Garamond Pro when working with print originals and PDF files, for example. You may also use Times New Roman for long main body texts for books or scholarly publications, for example.

How to use the fonts

The table below shows which font variant (cut) you should use for which text.

 
Table of fonts
FontCutUsed for
Adobe Garamond ProSemiboldHeadings, introductions, quotations
Frutiger LT StdLT Std Bold Capital,
LT Std Bold 65 capital-lower-case
Subheadings,
subheadings 2
Frutiger LT StdLT Std Light 45,
LT Std Light Italic 46
Main body text
Frutiger LT StdLT Std Roman 55Introbody text, captions, fact text
Adobe Garamond ProRegular, ItalicLong body texts
(e.g. books)
Times New Roman Word, Powerpoint
Arial Word, Powerpoint

 

Text colours

Bronze, dark grey, black and white (negative) are approved text colours. The image below shows which colours you should use for different text formats.

Web fonts

On the websites, we use the fonts Georgia and Arial. For further information on applying the graphic profile to the web, see Lund University’s web templates.

Go to the Image and Media Bank to download web templates
Read more about the Graphic Profile for Online Presence

Page Manager:

Contact

Branding Office, Corporate Communications

grafiskprofil [at] kommunikation [dot] lu [dot] se

Maria Wendel
Communications officer
maria [dot] wendel [at] kommunikation [dot] lu [dot] se 
+46 46 222 70 07

Anna Johnsson
Communications officer
anna_v [dot] johnsson [at] kommunikation [dot] lu [dot] se
+46 46 222 70 21

Nina Ransmyr
Communications officer
nina [dot] ransmyr [at] kommunikation [dot] lu [dot] se
+46 46 222 03 20

Petra Francke
Communications officer
petra [dot] francke [at] kommunikation [dot] lu [dot] se
+46 46 222 03 16

Nina Dahlström
Communications officer
nina [dot] dahlstrom [at] kommunikation [dot] lu [dot] se
+46 46 222 71 49

Clyde Lange
Communications officer/graphic designer
(Media-Tryck)
clyde [dot] lange [at] service [dot] lu [dot] se
+46 46 222 74 70

Telephone: +46 (0)46-222 00 00 (switchboard)
Mailing adress: Box 117, 221 00 Lund, Sweden
Invoice adress: Box 188, 221 00 Lund, Sweden
Organisation number: 202100-3211

Site manager: staffpages [at] lu [dot] se

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