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Typography is an important part of our graphic profile. Our profile fonts are chosen to provide a unified image of Lund University – using the same ones each time we communicate makes us more easily identifiable as the source of the message. Here you can read more about the fonts, when you should use them and where to download them.

Lund University’s main fonts, Adobe Garamond Pro and Frutiger LT Std, have been chosen for their aesthetic and communicative qualities. They reinforce our University’s image as both classic and dynamic.

Download fonts

If your computer lacks these fonts, you can download them from the Image and Media Bank. If your work computer is a Mac, you can also install them directly via the Self Service program. Please note that a license is required to use the fonts – as an employee you can download and use them, but further dissemination and forwarding are not permitted.

Go to the Image and Media Bank to download the Lund University profile fonts

Do you need help in installing the fonts on your computer? Contact the ServiceDesk by phone +46 46 222 90 00 or email at servicedesk [at] lu [dot] se

Our main fonts

  • Adobe Garamond Pro. A classic font which provides a balance for the otherwise dynamic and modern graphic design.
  • Frutiger LT Std. An open and easily readable font which gives a dynamic and modern impression.

 

Our main fonts

Alternative fonts

If you are using the Office package, for example when working in Word or PowerPoint, you need to use the following fonts instead of the main ones, for technical reasons:

  • Times New Roman
  • Arial

When you send an open Word or PowerPoint document, the fonts don’t follow – if the right font is not pre-installed on the recipient’s computer, it is automatically replaced with something else. Therefore, you must use these alternative fonts, which are standard in all operative systems, when you are working with open documents in Word and PowerPoint. 

Use our main fonts Frutiger and Adobe Garamond Pro when working with print originals and PDF files, for example. You may also use Times New Roman for long main body texts for books or scholarly publications, for example.

How to use the fonts

The table below shows which font variant (cut) you should use for which text.

 
Table of fonts
Font Cut Used for
Adobe Garamond Pro Semibold Headings, introductions, quotations
Frutiger LT Std LT Std Bold Capital,
LT Std Bold 65 capital-lower-case
Subheadings,
subheadings 2
Frutiger LT Std LT Std Light 45,
LT Std Light Italic 46
Main body text
Frutiger LT Std LT Std Roman 55 Introbody text, captions, fact text
Adobe Garamond Pro Regular, Italic Long body texts
(e.g. books)
Times New Roman   Word, Powerpoint
Arial   Word, Powerpoint

Text colours

Bronze, dark grey, black and white (negative) are approved text colours. The image below shows which colours you should use for different text formats.

Click here to increase image size:

 

Approved text colours.
Bronze, dark grey, black and white (negative) are approved text colours. Click here to increase image size.

Fonts on websites

For information on the application of the graphic profile on websites, please see Lund University’s style guide in which you can see examples of different page types, design components and html code.  

Contact

Corporate Communications

grafiskprofil [at] kommunikation [dot] lu [dot] se

Anna Johnsson
Communications officer
anna_v [dot] johnsson [at] kommunikation [dot] lu [dot] se
+46 46 222 70 21

Petra Francke
Communications officer
petra [dot] francke [at] kommunikation [dot] lu [dot] se
+46 46 222 03 16

Maria Wendel
Communications officer
maria [dot] wendel [at] kommunikation [dot] lu [dot] se
+46 46 222 70 07