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Communications agencies

Lund University has agreements with advertising agencies in three different categories. Here you will find information on how to use the agreements and contact details for each agency.

Always address your request to the agency in the category most appropriate for the task you are commissioning. Please note that you are not to send your request for tenders (referred to as a call-off) to several agencies at once. The framework agreements mean that all Lund University organisations are required to use these agencies if the service you want to purchase falls within the procured category. If not, the direct procurement procedure applies:
Direct award of contract

Categories for agreements with communications agencies

Strategic communications consulting


The agency has broad expertise in communications consulting in general, with access to specific specialist expertise in areas such as strategic communications planning and communications in societal and change management contexts. You can engage Gullers for strategic deliveries concerning public authority and societal communications, brand strategy and positioning, message formulation, channel strategy, investigation and analysis. The assignments may also include leading workshops and meetings. The agency has the capacity to manage assignments that cover all phases of a strategic communications initiative – from research and analysis, concept development, goal formulation, strategy and planning to implementation and evaluation. 


Jimmie Hansson
jimmie [dot] hansson [at] gullers [dot] se
+46 706 17 67 92 (in Swedish)

Digital strategy and concept development

AFRY Experience Studios

The agency specialises in digital strategy and the development of digital services and solutions, with access to specialist expertise in areas such as user experience (UX), design systems, web accessibility and service design. Inuse has the capacity to manage assignments that cover all phases of a digital project: from research and strategy to concept, design and implementation of digital solutions. The assignments may also include specific parts of the digital development process, such as user testing, production of design components based on the University’s style guide or concept development for a certain type of digital content.


Linda Vikner Backlund
linda [dot] backlund [at] inuse [dot] se
+46 70 424 39 00

Large production agency 

KAN Malmö

KAN Malmö has broad expertise in communications regarding traditional, social and digital media. The agency can take on large complete solution assignments, productions and campaigns in which the commission may include strategy and consulting, as well as small assignments, pure production or project management. KAN Malmö has the capacity to participate in the entire process from the start of a campaign or production through to media buying, evaluation and feedback. The assignments may also include simple commissions of a limited nature, such as work on origination, updates of existing material or media buying.


Niclas Ek
niclas [dot] ek [at] kan [dot] se 
+46 704 95 82 00

Video production

Bloody Honey

Bloody Honey has broad expertise in video production and can be commissioned for various types of report and information videos presenting research environments, research results, study programmes, innovations, university-wide projects, students and researchers, etc. The assignments may include small or large video productions. The production company has the capacity to implement complete productions, from script to post production, including the adaptation of the videos to different platforms and contexts.


Charlotte Rodenstedt
charlotte [at] bloodyhoney [dot] se
+46 704 83 62 88

Small production agency specialising in design and visual communication

Bergström & Co

Bergström & Co has specialist expertise in graphic design and visual communication. The agency can take on productions for traditional, social and digital media. The assignments may concern large or small productions as well as small commissions, such as designing books, brochures, magazines and material for digital campaigns in various formats.


Magnus Bergström
magnus [at] bco [dot] se 
+46 708 70 76 76 

Media and reputation analysis

The University has a framework agreement with Kantar Public for services in media and reputation analysis. Through the framework agreement, Kantar Public is directly engaged without the need for any competitive procurement process.

About Kantar Public on the page Press and news

Media-Tryck – the University’s internal printers and in-house layout department

In addition to the external agencies, Media-Tryck can also help with layout, original production, book design and illustration/infographics. 

Media-Tryck website 

What to remember when ordering

The template for the brief to the agency below provides a number of points which you need to have considered before contacting the advertising agency. A good brief increases the likelihood of delivery of a product or service which matches your needs and wishes.

Template for product or service specification – Communications agencies (Word 81 kB, new window)

It is important always to follow the graphic profile when communicating on behalf of Lund University. You must therefore ensure that all printed and digital material produced by an external advertising agency follows the rules and instructions of the graphic profile.

Advice and support

If you need advice and support when ordering services from the procured web agencies, or if you have questions on how to use the agreements, please contact the Media and branding Office at Corporate Communications:

grafiskprofil [at] kommunikation [dot] lu [dot] se 



For general questions on procurement or views on existing agreements:

Contact Purchasing and Procurement at the Finance Division

For advice and support before placing an order or for questions on how to use the agreements, please contact:

Corporate Communications

grafiskprofil [at] kommunikation [dot] lu [dot] se

Lena Mathiasson
Head of Media and branding
lena [dot] mathiasson [at] kommunikation [dot] lu [dot] se
+46 46 222 95 24

Anna Johnsson
Communications officer
anna_v [dot] johnsson [at] kommunikation [dot] lu [dot] se
+46 46 222 70 21

Petra Francke
Communications officer
petra [dot] francke [at] kommunikation [dot] lu [dot] se (petra[dot]francke[at]kommunikation[dot]lu[dot]se)
+46 46 222 03 16

Maria Wendel
Communications officer
maria [dot] wendel [at] kommunikation [dot] lu [dot] se 
+46 46 222 70 07