Javascript is not activated in your browser. This website needs javascript activated to work properly.
You are here

Graphic profile and logotype

Lund University’s image is affected by how we communicate with the world around us. The graphic profile is an important tool in this communication work. It helps us all to talk clearly about our University and what it stands for. On these pages, you will find rules and practical tips for how to use the University’s graphic profile.

Logotypes, typography, colours, image styles and graphic elements make up the building blocks of our graphic profile. Each part communicates that our University is both classic and dynamic, and they combine to create a cohesive visual identity.

The profile is constructed in such a way as to enable the various parts of the University to communicate in an individual way, adapted to their target group, without having to reinvent the wheel each time. 

Graphics manual and advice

To support you in your work, there is a graphics manual which describes our graphic profile and explains how it is structured. The manual contains rules, instructions and practical tips for how to use the graphic elements correctly.

Do you have any questions about the graphic profile? Contact the Branding Office at Corporate Communications or send an email to grafiskprofil [at] kommunikation [dot] lu [dot] se

Read more about how to use the graphic profile in various channels

Templates for your work

To facilitate your work, layout templates are available in Indesign (often called grid templates) and in PowerPoint, as well as letter and document templates for Word and PowerPoint. All templates can be downloaded from the Image and Media Bank. 

What is a grid template?

When referring to layout templates, we often use the term grid template. Our layout templates for the Indesign program are structured according to various types of grids, i.e. various types of ruler guides/grids. The grid template system contributes to making graphic production quicker and simpler, and helps you to combine logotypes, headings, texts, images and graphic elements in a coherent and well-balanced layout. By basing the layout on the grid templates, we ensure that different types of communication materials are produced according to the same layout principle. This in turn contributes to Lund University having a consistent and unified visual expression.

Read more about the grid templates

When should the graphic profile be used?

The graphic profile was decided by the vice-chancellor and applies to all activities which are organisationally part of Lund University. It is important that you apply the profile in all material produced on behalf of Lund University, whether printed or digital, both within and outside the University.

Why do we have a graphic profile?

Lund University has a high reputation both in Sweden and internationally and has been ranked among the 100 best universities in the world for several years. In order to maintain and reinforce this position, we must ensure the highest quality in everything we do. This means not only what we do, but how we communicate what we do. Our graphic profile and logotype are important tools in this work which help us to:

  • Provide clear and coherent communication
  • Generate recognition
  • Distinguish Lund University from other higher education institutions
  • Increase the University’s visibility
  • Increase credibility and give a professional impression.

These factors are a condition for maintaining our strong position in the tough competition for research funding, skilled staff and students. This is why it is important that we all work according to the graphic profile.

The Lund University name

  • In Swedish, we are called ‘Lunds universitet’. The word ‘universitet’ is always written with a small-case u.
  • In English, we are called Lund University (not University of Lund). 
  • The abbreviation LU is only intended for internal usage and should therefore not feature in any material intended for an external audience.

Exceptions are social media, where we use LU when space is limited (for example on Twitter and Instagram). 

Be careful to always include the name Lunds universitet/Lund University in connection to the name of your faculty/department/ research team. This is important for clarity in all channels, in both printed and digital material. Another reason to write out the whole of the University’s name is that this enables us to be included in the documentation for rankings lists, which in turn affects the opportunities for a good position.

Read more about profiling in social media

Naming organisational units

A clear name is an important starting-point for ensuring that wider society instantly understands what the organisation does and its position as part of Lund University. The purpose of the present advice is to use consistent principles to simplify and clarify the process of naming new organisational units (research environments, start-up companies, projects, etcetera). 

Download Advice on naming organisational units at Lund University (PDF, 90 kB, new window)

Page Manager:


Branding Office, Corporate Communications

grafiskprofil [at] kommunikation [dot] lu [dot] se

Maria Wendel
Communications officer
maria [dot] wendel [at] kommunikation [dot] lu [dot] se 
+46 46 222 70 07

Anna Johnsson
Communications officer
anna_v [dot] johnsson [at] kommunikation [dot] lu [dot] se
+46 46 222 70 21

Nina Ransmyr
Communications officer
nina [dot] ransmyr [at] kommunikation [dot] lu [dot] se
+46 46 222 03 20

Petra Francke
Communications officer
petra [dot] francke [at] kommunikation [dot] lu [dot] se
+46 46 222 03 16

Nina Dahlström
Communications officer
nina [dot] dahlstrom [at] kommunikation [dot] lu [dot] se
+46 46 222 71 49

Clyde Lange
Communications officer/graphic designer
clyde [dot] lange [at] service [dot] lu [dot] se
+46 46 222 74 70

Telephone: +46 (0)46-222 00 00 (switchboard)
Mailing adress: Box 117, 221 00 Lund, Sweden
Invoice adress: Box 188, 221 00 Lund, Sweden
Organisation number: 202100-3211

Site manager: staffpages [at] lu [dot] se

About this website