Lund University communicates and presents itself in many different contexts to reach a number of different target groups. In order to present a clear and uniform image of the University, it is important that our graphic profile is used consistently, regardless of the chosen communication channel. On the pages indicated below, you can find information and tips about using the graphic profile in digital contexts.
Producing digital material presents different requirements than the design of printed material, but the graphic manual’s rules and instructions are always to be used as the basis for your work. Sometimes the various graphic components need to be adapted in order to work in digital production. In some cases, templates are available, otherwise we have gathered advice and tips to make your work easier.
If you have any questions on how to adapt the graphic profile to channels not mentioned here, please contact the Branding Office at Corporate Communication, or send a mail to grafiskprofil [at] kommunikation [dot] lu [dot] se
Images and film
The graphic profile also applies to images and film:
- Read more about Image style
- Read more about film production and download templates and music files here
The look of productions involving infographics may vary, but they are always to be in line with the graphic profile, regardless of whether it involves static infographics, for example in printed material, presentations and PDFs or animated infographics, explainer videos or films in which words, numbers or figures may be featured as simple graphic elements:
Profiling in social media
On social media, the sender is communicated via profile picture, name and account description.
anna_v [dot] johnsson [at] kommunikation [dot] lu [dot] se
+46 46 222 70 21
petra [dot] francke [at] kommunikation [dot] lu [dot] se
+46 46 222 03 16