Lund University communicates and presents itself in many different contexts to reach a number of different target groups. In order to present a clear and uniform image of the University, it is important that our graphic profile is used consistently, regardless of the chosen communication channel. On the pages indicated below, you can find information and tips about using the graphic profile in digital contexts.
Producing digital material presents different requirements than the design of printed material, but the graphic manual’s rules and instructions are always to be used as the basis for your work. Sometimes the various graphic components need to be adapted in order to work in digital production. In some cases, templates are available, otherwise we have gathered advice and tips to make your work easier.
If you have any questions on how to adapt the graphic profile to channels not mentioned here, please contact the Branding Office at Corporate Communication, or send a mail to grafiskprofil [at] kommunikation [dot] lu [dot] se
Images and film
The graphic profile also applies to images and film:
Animations and infographics
As part of the University’s graphic profile, there is a cohesive style for illustrations, infographics and animations. The style is mainly intended for moving media, e.g. in campaign films or explainer videos, but can also be used in printed and digital material if photographic images are insufficient.
Profiling in social media
On social media, the sender is communicated via profile picture, name and account description.
grafiskprofil [at] kommunikation [dot] lu [dot] se
petra [dot] francke [at] kommunikation [dot] lu [dot] se
+46 46 222 03 16
maria [dot] wendel [at] kommunikation [dot] lu [dot] se
+46 46 222 70 07
anna_v [dot] johnsson [at] kommunikation [dot] lu [dot] se
+46 46 222 70 21