Press and news

Press support at the University

Press contacts 

For press support or suggestions regarding external news, please contact the press officer at your faculty:

Press office and faculty press contacts on lunduniversity.lu.se

University-wide external news team

The University-wide external news team is responsible for coordinating, prioritising and quality-assuring Lund University’s external news communications.

The external news team shall contribute to:

• strengthening the presence of science in public discourse
• increasing the impact of the university’s most important news
• ensuring the effective and professional use of the university’s communication resources
• strengthening Lund University’s brand as a top-ranked international university

The news team supports university staff in their external communications work and serves as a central point of contact for researchers and communications officers who wish to highlight news and other communication opportunities of external relevance.

Contact

To get in touch with the university-wide external news team, always contact the press officer at your faculty. If you are not employed by a faculty and have an idea for a news story that might appeal to a broad external audience, contact the news team team using the form below:

Pitch form external news

For any other questions to the news team, please email nyhetsredaktion [at] kommunikation [dot] lu [dot] se (nyhetsredaktion[at]kommunikation[dot]lu[dot]se) 

Tips concerning contacts with the media 

Researchers and other staff at Lund University are often contacted by the media. There are a few things to consider when being interviewed to ensure the best possible outcome.

Advice and tips concerning contacts with the media

Principles for research communication

As a researcher or communications officer, when you are to convey information about research via the media, social media, events or in other public contexts, you should strive to observe the University’s seven principles for good public research communication. 

Principles for research communication

The Conversation

Lund University is a member of the UK news site The Conversation, which gives international exposure to research. Here, as a researchers you can write about current social issues and new research. The articles can be republished for free by other media and reach out globally.  

Learn more about The Conversation

Media training

Media training is offered both centrally and at several faculties. For more information, please contact the press manager at your faculty.

Writing tips

• Writing opinion pieces
• Writing popular science texts
• Press release guidelines

Other ways to communicate your research

The calendar on lu.se

Are you running an event or some other activity which you wish to market, but which is not suitable for a press release? All employees can enter events in the University’s shared calendar, which is visible on the start page of lu.se. All events organised in the name of Lund University which are open to the general public can be entered in the calendar.

How to add an event to the calendar

Digital newsletters

From 1 January 2026, the University will introduce a common tool for newsletters: Lime Marketing (formerly BizWizard). All employees will have free access to the tool, which can be used for newsletters and related mailings.

If you have questions about the tool or wish to place an order, please contact: nyhetsbrev [at] kommunikation [dot] lu [dot] se (nyhetsbrev[at]kommunikation[dot]lu[dot]se) 

Checklist for newsletters

Tips on formulating, structuring and working with newsletters:

Checklist for writing newsletters

Personal data processing

If you collect contact information to people outside the University to send newsletters, you must obtain consent from the recipient. 

Personal data processing and sending out newsletters 

Other research communication

Communicate your research to wider society

Business intelligence support

Do you want to monitor how Lund University is mentioned in traditional media and/or social media? Then you can subscribe free of charge to coverage from Retriever. You can choose between different monitoring areas, day and time for your email delivery.

Subscribe to Lund University's existing profiles in Retriever 
 
Are you a communications officer and want to use Retriever to search traditional media (in print and digital format, including broadcast media) and social media? Then you can get a login to Retriever. Contact Corporate Communications via nyhetsredaktion [at] kommunikation [dot] lu [dot] se 

Retriever website

Media and reputation analysis

The University has a framework agreement with Verian for services in media and reputation analysis. Through the framework agreement, Verian is directly engaged without the need for any competitive procurement process. The agreement also means that all organisations within LU must engage Verian if the service they wish to purchase falls within the agreement. In other cases, direct procurement applies:

Direct award of contract

The agreement covers the implementation of media and reputation analyses including reports, conclusions and recommendations. Media and reputation analyses are understood as broad analyses regarding the general public.  

Please contact kristina [dot] lindgarde [at] kommunikation [dot] lu [dot] se for more information on the agreement, or Verian directly: martin [dot] ahlqvist [at] veriangroup [dot] com (martin[dot]ahlqvist[at]veriangroup[dot]com), +46 709 732 520.

The agreement does not cover media monitoring as Lund University has a separate agreement concerning this service with Retriever Sverige AB.