Press support at the University

• Press office and faculty press contacts on lunduniversity.lu.se
• Communications officers in other units (in Swedish) on lu.se

Media training

Media training is offered from time to time at several faculties. For more information, please contact the press manager at your faculty.

Tips concerning contacts with the media 

Researchers and other staff at Lund University are often contacted by the media. There are a few things to consider when being interviewed to ensure the best possible outcome.

Advice and tips concerning contacts with the media

Principles for research communication

As a researcher or communications officer, when you are to convey information about research via the media, social media, events or in other public contexts, you should strive to observe the University’s seven principles for good public research communication. 

Principles for research communication

Research news on film

If you are working on a research or innovation press release where video could add to and enhance the release, please contact the University’s production team.

The University’s production team

The Conversation

Lund University is a member of the UK news site The Conversation, which gives international exposure to research. Here, researchers can write about, and comment on, current events and participate in discussions. The articles are free for international media to republish.

When you write for The Conversation you:

• Are given editorial support from a science journalist who helps with the entire process, from honing an idea to editing the text
• Get popular science writing tips
• Can access statistics on number of reads, comments, and where the article is republished 

For more information please contact Ellen Albertsdóttir at Corporate Communications: ellen [dot] albertsdottir [at] kommunikation [dot] lu [dot] se 

Writing tips

• Writing opinion pieces
• Writing popular science texts
• Press release guidelines

Other ways to communicate your research

The calendar on lu.se

Are you running an event or some other activity which you wish to market, but which is not suitable for a press release? All employees can enter events in the University’s shared calendar, which is visible on the start page of lu.se. All events organised in the name of Lund University which are open to the general public can be entered in the calendar.

How to add an event to the calendar

Digital newsletters

The University does not have a common supplier of newsletter solutions; therefore, each unit may use direct procurement or choose free alternatives. If you need help designing graphic templates for your newsletter, please contact one of the University’s procured communications agencies.

Procured agencies

According to the EU General Data Protection Regulation (GDPR), public authorities are required to inform newsletter subscribers of a number of matters. Meanwhile, newsletters that only target internal target groups are considered part of the information that employees may need to be able to perform their work, which means that consent is not required. However, if you collect contact information to people outside the University to send newsletters, you must obtain consent from the recipient. 

Personal data processing and sending out newsletters 

Tips on formulating, structuring and working with newsletters:

Checklist for writing newsletters

See a list of university-wide newsletters from the University administration on the page below:

Internal Newsletters

Other research communication

Communicate your research to wider society

Business intelligence support

Lund University has an agreement with Retriever for monitoring both traditional media (in print and digital format, including broadcast media), and social media. If you wish to set up your own monitoring for your activity or subscribe to the University’s general monitoring, please contact Corporate Communications via press [at] kommunikation [dot] lu [dot] se 

Retriever website

Media and reputation analysis

The University has a framework agreement with Kantar Public for services in media and reputation analysis. Through the framework agreement, Kantar Public is directly engaged without the need for any competitive procurement process. The agreement also means that all organisations within LU must engage Kantar Public if the service they wish to purchase falls within the agreement. In other cases, direct procurement applies:

Direct award of contract

The agreement covers the implementation of media and reputation analyses including reports, conclusions and recommendations. Media and reputation analyses are understood as broad analyses regarding the general public.  

Please contact kristina [dot] lindgarde [at] kommunikation [dot] lu [dot] se for more information on the agreement, or Kantar Public directly: martin [dot] ahlqvist [at] kantarsifo [dot] com, +46 709 732 520.

The agreement does not cover media monitoring as Lund University has a separate agreement concerning this service with Retriever Sverige AB.