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Images, film and music

Images are powerful message-bearers which can reinforce or clarify what you want to convey. Similarly, film is an effective means of communication which often says more about your organisation than printed material, for example.

Below, you will find information on the University’s Image and Media Bank, how to proceed when working with images and film, and templates and support for film production.

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Legislation and rules

When using images, you must comply with applicable laws. For example, material retrieved from the internet may be subject to legislation, and all images and videos containing personal data are covered by the General Data Protection Regulation (GDPR).

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Images contribute to shaping how wider society perceives Lund University, and must therefore always be of high quality. Do use one of our procured photographers, but remember to check the University’s Image and Media Bank first.

Whether you engage a photographer or take the photographs yourself, the images are to be characterised by Lund University’s image style. This helps to distinguish us from other higher education institutions.

Image style

Image and Media Bank

The University’s Image and Media Bank contains several thousand images. The name of the photographer must always appear adjacent to the image. More information on the payment categories which regulate how the purchased images may be used and on consent to the image is available in the Image and Media Bank. Log in with your Lucat ID.

Image and Media Bank

Historical images

Are you interested in historical images? Take a look in the University Library’s image database. 

The University Library image database

Ordering images from a photographer

Lund University has agreements with three photographers. New images must always be commissioned from one of them.

Procured photographers

Buying images from an agency

Sometimes it can be necessary to buy existing images from an agency, for example where genre images and images of other geographical locations are concerned.

Examples of image agencies


Do you need help to produce a video, animation or illustration for a press release or to present/visualise research environments and courses/programmes? If so, you can contact the University’s production team. The team also helps with studio productions of a popular science nature, and can assist with certain parts of a production, such as concept development or editing. The team takes on large and small assignments themselves, but can also guide you on to procured agencies.

The University’s production team

Filming and streaming at events

If you need help with filming and streaming at your event, LU Conferences can provide assistance. 

Conference services

Video for teaching purposes

Do you want help in creating and publishing video material for use in your teaching? If so, you can get it from the Division of Higher Education Development (AHU) and their video studio. Please contact Staffan Lindström by telephone +46 46 222 39 24 or email at videostudio [at] ahu [dot] lu [dot] se

About the video studio on the AHU website

Tips for producing your own material

Video clips and templates

To facilitate your work, there are prepared Photoshop templates for things like name tags, film outro and title pages. The templates are available for download in the Image and Media Bank, where you can also download video clips for your work as well as the University’s presentation video.

Accessible video

Remember that your video must comply with the "Law on accessibility to digital public service" if it is to be published online. On the Drupal web accessibility quick guide pages you can find tips on how to make your video accessible to as many people as possible, regardless of impairment for example. It is also important to create subtitles for your video.
How to create accessible videos


Lund University has specially composed music that can be used in all types of films produced on the University’s behalf. The University owns the rights to the music, so any copyright problems are avoided while ensuring the quality of the music used.


If you are to produce a "text video", remember to use the University’s profile font Frutiger in black or white. Place the text on a transparent background plate in black or white. For good readability, the general text should be at least 60 pixels, and picture references at least 40 pixels.


NB! Always be careful to check that you have permission to use the material which you include in your film production. 

Images and film – copyright and consent

Lund University on YouTube

Lund University has two University-wide channels on YouTube.

Lund University

Corporate Communications is responsible for the Lund University YouTube channel. This features the University’s news reports, student innovations and filmed events, among other things. Feel free to disseminate or embed the video clips from the channel. Contact Cecilia Schubert at Corporate Communications via email cecilia [dot] schubert [at] kommunikation [dot] lu [dot] se if you have material which could be suitable for the channel.

The Lund University YouTube channel 

Lunds universitet

External Relations is responsible for the Lunds universitet channel (in Swedish). The content here is mainly intended for current and potential students. Contact Anna Sparrenblad, External Relations, by telephone +46 46 222 31 24 or email anna [dot] sparrenblad [at] er [dot] lu [dot] se, if you have questions about the channel.

The Lunds universitet YouTube channel


Corporate Communications

For questions concerning images and the Image and Media Bank:

grafiskprofil [at] kommunikation [dot] lu [dot] se

Nina Ransmyr
Communications officer
nina [dot] ransmyr [at] kommunikation [dot] lu [dot] se
+46 46 222 03 20

Anna Johnsson
Communications officer
anna_v [dot] johnsson [at] kommunikation [dot] lu [dot] se
+46 46 222 70 21

Maria Wendel
Communications officer
maria [dot] wendel [at] kommunikation [dot] lu [dot] se
+46 46 222 70 07

Petra Francke
Communications officer
petra [dot] francke [at] kommunikation [dot] lu [dot] se 
+46 46 222 03 16

For questions about film and film producers:

Johan Nyman
johan [dot] nyman [at] kommunikation [dot] lu [dot] se
+46 706 95 48 53