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Lund University has a broad colour palette which gives us our own distinctive visual colour expression. Here you can get an overview of our profile colours and how to use them.

Our profile colours

Two of Lund University’s profile colours, dark blue and bronze, come from our logotype. The other colours are inspired by the urban environments of Lund, Malmö and Helsingborg.

An overview showing Lund University's profile colours, including colour codes.
The pastel colours at 50% are to be used sparingly, for example as backgrounds for diagrams and text. Click to enlarge the image size.

Complete overview of Lund University’s profile colours (PDF 59 kB, new window)

The colour codes listed

Dark blue

  • CMYK: C100, M85, Y5, K22
  • PMS: 280
  • RGB: R0 G0 B128


  • CMYK: C9 M57 Y100 K41
  • PMS: 1395, 876 (metallic)
  • RGB: R156 G97 B20


  • CMYK: C0 M15 Y5 K0
  • PMS: 503
  • RGB: R233 G196 B199

Light blue

  • CMYK: C24 M3 Y7 K2
  • PMS: 552
  • RGB: R185 G211 B220


  • CMYK: C29 M2 Y24 K3
  • PMS: 559
  • RGB: R173 G202 B184


  • CMYK: C3 M4 Y14 K8
  • PMS: 7527
  • RGB: R214 G210 B196


  • CMYK C9 M11 Y13 K20
  • PMS Varm Grey 3
  • RGB R191 G184 B175

NCS colours

The NCS system (Natural Colour System) is used for signage, paintwork and some merchandise:

  • Dark blue: S 4550-R70B
  • Bronze: S 4050-Y20R
  • Pink: S 1015-R20B
  • Light blue: S 1515-B20G
  • Green: S 1020-G10/
  • Beige: S 2005-Y
  • Grey: S 2502-R

Darker profile colours for on-screen infographics

Because the University’s pastel colours (pink, light blue, light green, beige and grey) appear too pale to be usable in infographics on many screens/projectors, you can use a slightly darker colour scale.

Overview of the darker shades of the University's profile colours for infographics on screens/projectors (PDF, 74 kB, new window)

If you are working in the Adobe package, there is a colour file (ASE file) with these darker swatches available, which you can install in your programme. If you need lighter shades, use the normal profile colours and their shades at 50 per cent.

Colour file and instructions (Zip-file, 573 kB, new window)

Illustration style

The various colour systems

RGB is colour in the form of added light, and stands for Red, Green and Blue. You experience RGB colours on all sorts of screens and they are therefore the standard in programs for screen presentations such as PowerPoint. If you are creating a banner or similar for the web, you should always use RGB.

CMYK are the most common print colours and stand for Cyan, Magenta, Yellow and Key-colour (black). All colour which is printed out by a colour printer or printed from a press is obtained using CMYK (unless you have chosen to print a spot colour).

Pantone (Pantone Matching System, often referred to as PMS) is the most common spot colour system for printing. Pantone colours are mainly used for one- or two-colour printing when a precise colour match is desired, for example when printing office material, and they offer the possibility of printing colours which cannot be obtained using CMYK, such as fluorescent and metallic colours.

NCS = Natural Colour System. Provides the correct colour values for things like signage, paintwork and some profile products.

How to use the colours

The pastel colours are the colours that are to be most visible and most used. Bronze complements and dark blue is to be the least prevalent colour.

White is a large part of our colour profile and is to be used for example in heading spaces, on texts, white frames and above all plenty of space in the layout. Remember to work images into your layout where possible, and do not let the colours take up too much space. It is the combination of our colours, our image style, and the white/empty spaces which give Lund University a unique visual identity.

An illustration showing the correct proportion in the relative strength of our profile colours.
The illustration shows the correct proportion in the relative strength of our profile colours.

Text colours

Bronze, dark grey, black and white (negative) are approved text colours.

Read more about how to use the profile colours in text

How to manage the colours for print

For printing at Media-Tryck, you should submit material in Pantone (PMS) with images in RGB. This is because Media-Tryck’s colour management system converts all colours according to the printer and paper that are to be used. 

Colour codes for websites and apps

For further information on the application of the graphic profile on the web, see the University’s web templates.

Graphic Profile for online presence and apps

Colours on websites

For information on the application of the graphic profile on websites, please see Lund University’s style guide in which you can see examples of different page types, design components and html code. 


Corporate Communications

grafiskprofil [at] kommunikation [dot] lu [dot] se

Anna Johnsson
Communications officer
anna_v [dot] johnsson [at] kommunikation [dot] lu [dot] se
+46 46 222 70 21

Petra Francke
Communications officer
petra [dot] francke [at] kommunikation [dot] lu [dot] se
+46 46 222 03 16

Maria Wendel
Communications officer
maria [dot] wendel [at] kommunikation [dot] lu [dot] se
+46 46 222 70 07