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Colours

Lund University has a broad colour palette which gives us our own distinctive visual colour expression. Here you can get an overview of our profile colours and how to use them.

Our profile colours

Two of Lund University’s profile colours, dark blue and bronze, come from our logotype. The other colours are inspired by the urban environments of Lund, Malmö and Helsingborg.

Download a complete overview of Lund University’s profile colours (PDF 59 kB, new window)

Colour codes for websites can be found further down on this page.

Darker profile colours for on-screen infographics

Because the University’s pastel colours (pink, light blue, light green, beige and grey) appear too pale to be usable in infographics on many screens/projectors, you can use a slightly darker colour scale.

Download an overview of the darker shades of the University's profile colours for infographics on screens/projectors (PDF, 565 kB, new window)

If you are working in the Adobe package, there is a colour file (ASE file) with these darker swatches available, which you can install in your programme. If you need lighter shades, use the normal profile colours and their shades at 50 per cent.

Download the colour file and instructions here (Zip-file, 573 kB, new window)

Read more on the page Infographics

The various colour systems

RGB is colour in the form of added light, and stands for Red, Green and Blue. You experience RGB colours on all sorts of screens and they are therefore the standard in programs for screen presentations such as PowerPoint. If you are creating a banner or similar for the web, you should always use RGB.

CMYK are the most common print colours and stand for Cyan, Magenta, Yellow and Key-colour (black). All colour which is printed out by a colour printer or printed from a press is obtained using CMYK (unless you have chosen to print a spot colour).

Pantone (Pantone Matching System, often referred to as PMS) is the most common spot colour system for printing. Pantone colours are mainly used for one- or two-colour printing when a precise colour match is desired, for example when printing office material, and they offer the possibility of printing colours which cannot be obtained using CMYK, such as fluorescent and metallic colours.

NCS = Natural Colour System. Provides the correct colour values for things like signage, paintwork and some profile products.

Colour codes for websites and apps

In order for the profile colours to look good on websites they must be adapted to HTML/web colours which consist of the basic colours RGB (Red, Green, Blue) and whose tone values are often stated hexadecimally (HEX). The yellow colour has been developed specially for use on the web and is never to be used in printed material. For further information on the application of the graphic profile on the web, see the University’s web templates.

Download an overview of the online colour codes (PDF–17 kB, new window)

Go to the Image and Media Bank to download the web templates

Read more on the page on the Graphic Profile for Online Presence

How to use the colours

The pastel colours are the colours that are to be most visible and most used. Bronze complements and dark blue is to be the least prevalent colour.

White is a large part of our colour profile and is to be used for example in heading spaces, on texts, white frames and above all plenty of space in the layout. Remember to work images into your layout where possible, and do not let the colours take up too much space. It is the combination of our colours, our image style, and the white/empty spaces which give Lund University a unique visual identity.

Colour impression
The illustration shows the correct proportion in the relative strength of our profile colours.

Text colours

Bronze, dark grey, black and white (negative) are approved text colours.

Read more about how to use the profile colours in text

How to manage the colours for print

For printing at Media-Tryck, you should submit material in Pantone (PMS) with images in RGB. This is because Media-Tryck’s colour management system converts all colours according to the printer and paper that are to be used. The graphic templates for the jubilee (with LU350 in the name) are adapted for PMS printing, with instructions on how you can easily change to CMYK, if required.

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Contact

Branding Office, Corporate Communications

grafiskprofil [at] kommunikation [dot] lu [dot] se

Maria Wendel
Communications officer
maria [dot] wendel [at] kommunikation [dot] lu [dot] se 
+46 46 222 70 07

Anna Johnsson
Communications officer
anna_v [dot] johnsson [at] kommunikation [dot] lu [dot] se
+46 46 222 70 21

Nina Ransmyr
Communications officer
nina [dot] ransmyr [at] kommunikation [dot] lu [dot] se
+46 46 222 03 20

Petra Francke
Communications officer
petra [dot] francke [at] kommunikation [dot] lu [dot] se
+46 46 222 03 16

Nina Dahlström
Communications officer
nina [dot] dahlstrom [at] kommunikation [dot] lu [dot] se
+46 46 222 71 49

Clyde Lange
Communications officer/graphic designer
(Media-Tryck)
clyde [dot] lange [at] service [dot] lu [dot] se
+46 46 222 74 70

Telephone: +46 (0)46-222 00 00 (switchboard)
Mailing adress: Box 117, 221 00 Lund, Sweden
Invoice adress: Box 188, 221 00 Lund, Sweden
Organisation number: 202100-3211

Site manager: staffpages [at] lu [dot] se

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