Our profile colours
Two of Lund University’s profile colours, dark blue and bronze, come from our logotype. The other colours are inspired by the urban environments of Lund, Malmö and Helsingborg.
The pastel colours at 50% are to be used sparingly, for example as backgrounds for diagrams and text. Click to increase image size:
Colour codes for websites can be found further down on this page.
Darker profile colours for on-screen infographics
Because the University’s pastel colours (pink, light blue, light green, beige and grey) appear too pale to be usable in infographics on many screens/projectors, you can use a slightly darker colour scale.
If you are working in the Adobe package, there is a colour file (ASE file) with these darker swatches available, which you can install in your programme. If you need lighter shades, use the normal profile colours and their shades at 50 per cent.
The various colour systems
RGB is colour in the form of added light, and stands for Red, Green and Blue. You experience RGB colours on all sorts of screens and they are therefore the standard in programs for screen presentations such as PowerPoint. If you are creating a banner or similar for the web, you should always use RGB.
CMYK are the most common print colours and stand for Cyan, Magenta, Yellow and Key-colour (black). All colour which is printed out by a colour printer or printed from a press is obtained using CMYK (unless you have chosen to print a spot colour).
Pantone (Pantone Matching System, often referred to as PMS) is the most common spot colour system for printing. Pantone colours are mainly used for one- or two-colour printing when a precise colour match is desired, for example when printing office material, and they offer the possibility of printing colours which cannot be obtained using CMYK, such as fluorescent and metallic colours.
NCS = Natural Colour System. Provides the correct colour values for things like signage, paintwork and some profile products.
Colour codes for websites and apps
In order for the profile colours to look good on websites they must be adapted to HTML/web colours which consist of the basic colours RGB (Red, Green, Blue) and whose tone values are often stated hexadecimally (HEX). The yellow colour has been developed specially for use on the web and is never to be used in printed material. For further information on the application of the graphic profile on the web, see the University’s web templates.
The colours in the image are based on RGB values, for correct colour reproduction see the web templates. Click to increase image size.
How to use the colours
The pastel colours are the colours that are to be most visible and most used. Bronze complements and dark blue is to be the least prevalent colour.
White is a large part of our colour profile and is to be used for example in heading spaces, on texts, white frames and above all plenty of space in the layout. Remember to work images into your layout where possible, and do not let the colours take up too much space. It is the combination of our colours, our image style, and the white/empty spaces which give Lund University a unique visual identity.
The illustration shows the correct proportion in the relative strength of our profile colours:
Bronze, dark grey, black and white (negative) are approved text colours.
How to manage the colours for print
For printing at Media-Tryck, you should submit material in Pantone (PMS) with images in RGB. This is because Media-Tryck’s colour management system converts all colours according to the printer and paper that are to be used. The graphic templates for the jubilee (with LU350 in the name) are adapted for PMS printing, with instructions on how you can easily change to CMYK, if required.
Branding Office, Corporate Communications
anna_v [dot] johnsson [at] kommunikation [dot] lu [dot] se
+46 46 222 70 21
nina [dot] ransmyr [at] kommunikation [dot] lu [dot] se
+46 46 222 03 20
petra [dot] francke [at] kommunikation [dot] lu [dot] se
+46 46 222 03 16