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Communication planning and presentation

Effective communication must be planned: what do we want to achieve, who is our target audience, what do we want to say, and how do we follow up? On this page you will find support and material to help you plan your communication work.

Drawing up a communication plan

A communication plan serves to structure the communication and marketing of an activity, a project or an event, for example. The plan defines the aim of the communication, the target audience of the communication initiatives, the message and the channels to be used. This checklist/template can help you to draw up a communication plan:

Communication plan template (Word 94 kB, new window)

Presentation material

On the page below you will find the University’s general presentation material, such as a PowerPoint presentation and a brochure with facts and figures, profile texts and a presentation video – to use as a basis for speaking about the University at a conference or during a study visit, for example.

The University’s general presentation material

Checklist for communication in a crisis

This checklist is mainly intended for communications officers within Lund University, to ensure that the right people get involved in communication work in the event of a crisis or emergency. The aim is also to minimise the risk of duplicate work. The checklist deals primarily with communication to broad target groups via the University’s internal and external channels.


Johanna Sandahl
Director of Communications
johanna [dot] sandahl [at] kommunikation [dot] lu [dot] se
+46 46 222 92 28

Lena Mathiasson
Head of Media and branding
lena [dot] mathiasson [at] kommunikation [dot] lu [dot] se
+46 46 222 95 24