Drawing up a communication plan

A communication plan serves to structure the communication and marketing of an activity, a project or an event, for example. The plan defines the aim of the communication, the target audience of the communication initiatives, the message and the channels to be used. This checklist/template can help you to draw up a communication plan:

• Download How to draw up a communication plan (Word 94 kB, new window)

Lund University key messages and profile texts

It can be difficult to describe and talk about Lund University as a whole. What should you highlight and what are the correct figures? Employees who need to present Lund University can use an annually updated document containing profile texts.

• Profile texts about Lund University in English (Word, 110 kB, new window)

Presentation material

On the page below you will find the University’s general presentation material, such as a PowerPoint presentation and a brochure with facts and figures, profile texts and a presentation video – to use as a basis for speaking about the University at a conference or during a study visit, for example.

Go to the page containing the University’s general presentation material

Communication in a crisis or emergency

This checklist is mainly intended for communications officers within Lund University, to ensure that the right people get involved in communication work in the event of a crisis or emergency. The aim is also to minimise the risk of duplicate work. The checklist deals primarily with communication to broad target groups via the University’s internal and external channels.

• Go to the Image and Media Bank to download the Checklist for communication in a crisis or emergency (in Swedish)
• <Advice on how to handle criticism in social media is available on the Social media pages>