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Tips on the different channels

Here you will find links to news sites, tips and guides for some of the largest channels in social media.

Page shortcuts:

Image sizes

Many social media channels frequently change their recommended sizes for e.g. profile pictures, cover photos and feed images. Here you will find a guide that updated in 2022:

Guide on social media image sizes through meltwater.com

Facebook 

New features

Stay on top of the latest new features, algorithm changes and similar through Facebook’s newsroom and blog:

General tips and guides

Through Facebook’s general help centre, you can find answers to the most common questions:

Facebook help centre

Free online courses for advertising on Facebook:

Facebook Blueprint 

Useful information on how the news feed works can be found in the publishing guidelines:

Facebook’s tips and guidelines on publishing and reaching out through the news feed

Images

Facebook’s measurements for profile, cover and event pictures:

Security

Here you can report hacked or fake accounts:

Report hacked or fake Facebook accounts 

Protect your account – read about two-step authentication etcetera:

How to keep your account safe

If something is not working you can report it here: 

Report a problem with Facebook

Facebook business and advertising

Facebook business – a platform for advertisers:

Facebook business home page 

Advertising guide and help centre:

Using the Facebook brand and logotype

If you want to produce material containing Facebook’s logotype, it is important that you first read through the applicable guidelines:

Facebook Brand Resource Center for guidelines and logotypes

Instagram

New features

Stay on top of the latest new features, updates and method tips through the blog and the information centre:

Instagram business blog

General tips and guides

Through Instagram’s general help centre, you can find answers to the most common questions:

Instagram help centre 

Security

Through the Instagram Privacy and Safety Center, you can read about how to report an account, block persons, handle unlawful use and keep your account safe:

Go to the Instagram help centre and click Privacy and Safety Center

Instagram for business and advertising

Instagram business – a platform for advertisers:

Instagram business 

About advertising on Instagram business

Using the Instagram brand and logotype

If you want to produce material containing Instagram’s logotype, it is important that you first read through the applicable guidelines:

Instagram Brand Resources for guidelines and logotypes

LinkedIn

New features

Stay on top of the latest new features, algorithm changes and similar through LinkedIn’s newsroom and blog:

General tips and guides

Through the LinkedIn help centre, you can find answers to the most common questions regarding both private accounts and business accounts:

LinkedIn help centre 

Security

Tips and advice concerning account security and privacy, including two-step authentication:

LinkedIn’s information about account security and privacy 

How to report a hacked LinkedIn account 

Images

Image specifications for business and career pages:

Image sizes on business and career pages

LinkedIn business, business pages, groups and advertising

Groups on LinkedIn give people within the same line of work, or with similar interests, a forum to share material, receive answers to questions, post and view available jobs, create contacts, and more. A group is often preferable to creating an additional business page within Lund University: 

How to create a group on LinkedIn

Create a business page:

How to get started on your business page

Sponsored content:

How to create sponsored content on LinkedIn Business

Using the LinkedIn brand and logotype

If you want to produce material containing LinkedIn’s logotype, it is important that you first read through the applicable guidelines:

LinkedIn Brand Resources for guidelines and logotypes

Vacancy announcements on LinkedIn

When advertising vacancies, your primary contact is to be your organisation’s HR office. They can provide guidance and book suitable channels, such as LinkedIn

Twitter

New features

Stay on top of the latest new features, tips and advice through the Twitter news blog and support:

Twitter news blog

Follow twitter.com/twittersupport for tips and advice 

General tips and guides

Through the Twitter help centre, you can find answers to the most common questions:

Twitter help centre 

For information about how to manage your account – password, login, account settings, deactivation, etc:

Managing your account on the Twitter help centre page 

A good way to get started on Twitter is to use the channel for social media intelligence. You can also search to find which tags are currently trending: 

search.twitter.com 

Security

How to report spam, fake or hacked accounts:

Report spam, fake or hacked Twitter accounts

Two-step authentication:

Setting up two-step authentication for your Twitter account

Images

Measurements for profile and cover pictures:

How to customize your profile section on Twitter

Twitter for business and advertising

Twitter for business – a platform for advertisers:

Using the Twitter brand and logotype

If you want to produce material containing Twitter’s logotype, it is important that you first read through the applicable guidelines:

Twitter Brand Resources for guidelines and downloadable logotypes  

Snapchat

New features

Stay on top of the latest new features and changes to the Snapchat news feed:

Snapchat news feed 

General tips and guides

Tips, advice and FAQs and answers can be found through the Snapchat support:

Snapchat support pages

Security

How to report a hacked account:

How to report a hacked Snapchat account 

Two-step authentication:

Snapchat’s information on how to activate two-step authentication

Snapchat for business and advertising

Snapchat for business – a platform for advertisers:

Using the Snapchat brand and logotype

If you want to produce material containing Snapchat’s logotype, it is important that you first read through the applicable guidelines:

Snapchat Brand Guidelines for guidelines and downloadable logotypes

Contact

Please contact your nearest communications officer to discuss whether and, if so, how you could use social media in your activities.

Contact a communications officer 

For questions regarding the content on these pages, contact: 

Anna Johnsson
Communications officer
Corporate Communications
anna_v [dot] johnsson [at] kommunikation [dot] lu [dot] se
+46 46 222 70 21