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Contact with the media

When you are contacted for an interview or asked for information by the media, there is a lot to consider. Follow the tips and advice below in your media contacts.
  • Be clear about your main message

  • Use straightforward and simple language

  • If a journalist wants your expert opinion, it is of course perfectly acceptable to ask in what context your remarks will be used.

  • If you need to reflect on what to say, it is fine to ask for the opportunity to get back to the  journalist shortly. You can also give them the name of a colleague who is better informed than yourself

  • Discuss who should make a statement with your department or research team if the media calls. This does not need to be the professor since he or she might be hard to get hold of.

  • You can request to read through your remarks or have them read to you before they go to print. Agree on this in advance, and remember that journalists are working to a tight schedule.

  • When you have been interviewed,feel free to offer the journalist complementary, written information which you hand over directly or send via email/fax. This could be facts or a brief and simple description of the subject discussed. This increases the chances of the article or the piece being accurate.

  • Pursuant to the Fundamental Law on Freedom of Expression, anyone has the right to express themselves to the media. In addition, those who wish to do so can remain anonymous.

  • Pursuant to the principle of public access to official documents, all documents which cannot be classified as working documents or confidential, are to be accessible to the mass media.

  • If something is misrepresented, consider how serious it is before you request a correction. Contact the editorial secretary to discuss the form of the correction.

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