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Graphic profile for online presence and apps

The internet is one of our most important communication channels. In order to communicate in a clear and cohesive manner, it is important to follow the graphic profile in digital channels as well. That is why there are ready-to-use templates with a common structure and form designed for web pages produced on behalf of the University. On this page, you will also find graphic recommendations for mobile applications (apps).

The graphic profile is an important tool in communication work. To support you in your work, the University has a graphics manual with basic rules describing the various building blocks, logotypes, typography, colours, image style and graphic elements. 

Download Lund University’s graphics manual (PDF 23,7 MB, new window)

Templates and graphic design for web pages

Having a common structure and form facilitates navigation on the University’s various web pages and also clearly shows users that the University is behind the content. Lund University’s HTML templates are divided into two versions, one basic template for faculty pages and equivalents and one for department pages and equivalents. 

Within the framework of these two basic templates, there is a series of different modules which allow you to create several different variants of pages on the basis of the individual organisation’s needs and wishes. Some modules are specially designed for start pages, and several modules are intended for sub-pages. There is also a collection of examples with inspiration pages showing clear examples of how pages with various kinds of content can be constructed.

The HTML templates, which were produced by the coordinating group SamWeb, are available for download from the University’s Image and Media Bank. When you download a template, you get a package including empty template pages, as well as various modules and sample pages. With the help of the index.html page, included in the package, you can easily click around and look at the various parts.

Download the HTML templates from the Image and Media Bank

How to use the templates 

It is important that you apply the graphic profile to all material produced on behalf of Lund University, printed as well as digital, both within and outside the University. By using the HTML templates, you ensure that your web pages follow the established format applied to all websites at the University.

Web templates and publishing tools

Various web publishing tools are used within the University. The websites which are included in the University’s shared web solution in Drupal are automatically adapted to the established design. Organisations which have their own web publishing systems and are therefore responsible for implementing the graphic design are referred to the HTML templates.

Further information on web coordination and publishing tools within the University is available from the page on Web Publishing and Social Media. The page also features information on blog tools, newsletters and the University’s guide to social media.

Go to the Web Publishing page

Consulting external agencies

If you need to create a design which is not included in the existing templates, for example for some kind of campaign site, you can get help from one of the University’s procured communications agencies.

Read more about the University’s procured communications agencies here

Colours and fonts for use online


Lund University has a broad palette of colours which provides a distinctive and unique visual colour identity. Read the graphics manual to find out the idea behind our profile colours and their intended use.

In order for the profile colours to look good online, they must be adapted to HTML colours (web colours) which consist of the basic colours RGB (Red, Green, Blue) and whose tone values are often stated hexadecimally. The yellow colour has been specially developed for use online and must never appear in printed material.

The colours in the image are based on RGB values, for correct colour reproduction see the web templates. Click to increase image size:

Online colours for websites and apps

Download an overview of the online colour codes (PDF–17 kB, new window)


Typography is an important part of our graphic profile. The fonts are selected to provide a cohesive image of Lund University. Online we use the Georgia and Arial fonts: 

  • Georgia is a classic font which provides a balance to the otherwise dynamic and modern graphic design; it is used for headings, among other things. 
  • Arial is an open and legible font which gives a dynamic and modern impression. Its uses include main body text.

The fonts Georgia and Arial are used online

Graphic profile in apps

Apps must always be designed according to Lund University’s graphic profile. It is important that both the overall interface in the app and the app icon follow our graphic guidelines for colours, fonts and image style.

  • Lund University’s logotype as an app icon is only recommended for University-wide apps.
  • Using only the seal as an app icon, whether whole or cut, is not recommended. According to our graphic profile, the seal is to be used as a stamp of quality; applied on its own as an app icon, it says nothing about the content or its originator.
  • The Lund University logotype is to be visible within the app and is to be visible as far as possible as a welcome image when the app is launched.
  • Always write out Lunds universitet or Lund University in full as the originator in the app’s presentation text in the App store/Google Play/equivalent, in connection with clear information about which part of the University has produced the app.

Contact the Branding Office at Corporate Communications if you have questions about applying the graphic profile to apps.

Page Manager:


Are you unsure what kinds of templates are available, or do you have questions about how to use the graphic profile online?

Your primary contact is your faculty representative in the SamWeb network: 

More information on the SamWeb network can be found on the Web Publishing page

Telephone: +46 (0)46-222 00 00 (switchboard)
Mailing adress: Box 117, 221 00 Lund, Sweden
Invoice adress: Box 188, 221 00 Lund, Sweden
Organisation number: 202100-3211

Site manager: staffpages [at] lu [dot] se

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